When we started Akord back in 2020, it was with a clear focus on protecting privacy and empowering data ownership. We didn’t know about Arweave back then.
当我们在 2020 年启动 Akord 时，它明确关注保护隐私和赋能数据所有权。那时我们不知道 Arweave。
In 2021, we discovered the Weave, the Permaweb and joined the Open Web Foundry.
2021 年，我们发现了 Weave、Permaweb 并加入了 Open Web Foundry。
We realised permanence had been the missing ingredient. Many possibilities were opening up. The ideas faucet had been turned all the way to the right.
我们意识到持续性才是缺失的成分。许多可能性正在打开，创意的水龙头一直涌出。
We presented a use case at OWF focused on digital heritage – Akord vaults could be a time capsule for your family.
我们在 OWF 展示了一个专注于数字遗产的用例——Akord 保管库可以成为您家人的时间胶囊。
But this was really only one of many possible directions we saw. Over time, we realised we were drowning in ideas, lacking a clear focus.
但这实际上只是我们看到的许多可能方向之一。随着时间的推移，我们意识到我们淹没在想法中，缺乏明确的重点。
重塑我们的品牌 (Rebuilding the brand)
We knew we needed to rebuild the brand, to start again with fresh eyes.
我们知道我们需要## 重塑品牌，以全新的眼光重新开始。
For us, this wasn't about having something that just looked cool, we needed our brand to help position us, to understand who we wanted to talk to, and how; and to be built on meaningful, powerful ideas that would be translated in all our visual imagery and messaging.
对我们来说，这不仅仅是为了拥有看起来很酷的东西，我们需要品牌来帮助我们定位，了解我们想与谁如何交流；并建立在有意义的、强大的想法之上，这些想法将转化为我们所有的视觉和信息。
Before we could get there, a few of the questions we wanted to tackle were:
在我们到达那里之前，我们想要解决的一些问题是：
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How do people, within or new to web3, perceive Arweave and this permanent storage paradigm?
在 web3 内部或刚接触 web3 的人如何看待 Arweave 和这种永久存储范例？ -
Will Akord have more value and appeal now for business and organisations or individual users?
Akord 现在对企业和组织或个人用户是否具有更多价值和吸引力？ -
What are the best use cases for Akord?
Akord 的最佳用例是什么？ -
How do we bring together the app, the API and developer tools under a coherent message?
我们如何将应用、API 和开发人员工具整合到一条连贯的信息中？
So since February we’ve been working with brand consultancy GoodLove to answer these questions and many more.
因此，自 2 月以来，我们一直在与品牌咨询公司 GoodLove 合作，以回答这些问题以及更多问题。
The work has included 9 decks and reports (~250pp), 7 workshops (~11h), a dozen research group interviews (~15h), and well over 200 artboards of UX wireframes and UI design.
这项工作包括 9 个甲板和报告（~250pp）、7 个研讨会（11h）、十几个研究小组访谈（15h），以及超过 200 个 UX 线框和 UI 设计的画板。
安全存储和发布的协议 (A protocol for secure storage and publishing)
While our bread and butter, so to speak, is secure storage on Arweave, we're now also working on evolving Akord within a Permaweb publishing context.
虽然我们的根基是 Arweave 上的安全存储，但我们现在也在致力于在 Permaweb 发布环境中发展 Akord。
We've seen businesses like veritree talk of publishing their planting site data to Arweave with Akord, new projects like Forever Stories using our vaults to publish creative content permanently, and organisations like Mahamati Foundation publishing ancient teachings to the Permaweb as a way to preserve knowledge.
我们已经看到像 veritree 这样的企业谈论通过 Akord 将他们的种植地点数据发布到 Arweave， Forever Stories 等新项目使用我们的保管库永久发布创意内容，以及 Mahamati Foundation 等组织将古代教义发布到 Permaweb 作为保存知识的一种方式。
Akord Explorer, to be released in the first half of 2023, will further unlock the potential for our vaults for publishing and sharing on the Permaweb.
将于 2023 年上半年发布的 Akord Explorer 将进一步释放我们保管库在 Permaweb 上发布和共享的潜力。
The storage of data within vaults was just the beginning. We've always been working with a view to the way in which we publish data to Arweave; whether that's within a secure collaborative context, or now increasingly as we look to new ways to present, share and discover valuable data.
在保管库中存储数据仅仅是个开始。我们一直致力于研究将数据发布到 Arweave 的方式；无论是在安全的协作环境中，还是现在越来越多地寻求新的方式来呈现、共享和发现有价值的数据。
准备找回控制权，准备构建 (Prepare to seize control, prepare to build)
This new look Akord is now also speaking to the builders. The people looking to leverage the foundation of web3 – data ownership – to build their own exciting visions of future.
这种新外观 Akord 现在也在与构建者交谈。希望利用 web3 的基础——数据所有权——来构建他们自己激动人心的未来愿景的人们。
We have a principles first approach to our work, and we've seen how this has attracted builders with similar values. Whether it’s Genobank and FMD working with Akord to secure medical data through NFTs, or an individual developer using Akord-JS to build privacy and permanence into their app, we'll be empowering builders with the tools they need to build a better future using the Akord protocol.
我们的工作采用原则至上的方法，我们已经看到这如何吸引具有相似价值观的建设者。无论是 Genobank 和 FMD 与 Akord 合作通过 NFT 保护医疗数据，还是个人开发人员使用 Akord-JS 将隐私和永久性构建到应用中，我们都将为构建者提供他们需要的工具。
故事才到一半 (Only half of the story)
With the Akord app, API, Akord-JS and CLI, we’ve opened the door to untold future scenarios.
借助 Akord 应用、API、Akord-JS 和 CLI，我们打开了通往未知未来场景的大门。
But what will be created on the Akord protocol is a story only part told.
但将在 Akord 协议上创建的只是一个故事的一部分。
We’ve created the tools, and now it’s over to you – the designers, engineers, idealists and creators.
我们已经创建了工具，现在轮到你们了——设计师、工程师、理想主义者和创造者。
We also recognise that Akord itself stands on the ideas, dreams and work of others. Whether it’s the zero-to-one game changing technology of Arweave or a developer who opens a PR to improve Akord protocol, we will always be just part of a broader, stronger community effort.
我们还认识到，Akord 本身就是基于他人的想法、梦想和工作。无论是 Arweave 的零对一改变游戏规则的技术，还是打开 PR ，改进 Akord 协议的开发人员，我们将始终只是更广泛、更强大的社区努力的一部分。
What comes next? We don’t know. That's for the community to decide, and manifest.
接下来是什么？我们不知道。这是由社区决定和体现的。
Our new brand captures these ideas with the Mad Libs typography, split screen illustrations and the incomplete A of the logo. We're inviting you to complete the picture, to be inspired and add your own ideas.
我们的新品牌通过 Mad Libs 排版、分屏插图和不完整的徽标 A 捕捉了这些想法。我们邀请您完成图片，获得灵感并添加您自己的想法。
加入社区 (Join the community)
We plan on making 2023 an astounding year for Akord. We have some massive milestones in our sights. We hope you'll join us for the journey.
我们计划让 2023 年成为 Akord 令人震惊的一年。我们有一些巨大的里程碑。我们希望您能加入我们的旅程。
Jump into the Discord and connect with the team and others in the community.
加入 Discord 并与团队和社区中的其他人联系!
